Turquoise Health
Identity for a healthcare startup.
To avoid the industry's dull and stale atmosphere, The approach was more welcoming, trusted, and intelligent – which just so happens to also be my best traits. So, some would say we were 'designed for each other'. Get it... designed... forget it.
Clean bill of health.
Welp, we got a blank slate with a company called 'Turquoise'. Obvious choice would have been a rustic brown, but I went with a turquoise. And that's why I make the big bucks – just kidding, I'm broke. Seriously, can you hire me?
Going under the knife.
The typography pairings give it personality; secondary colors give it some juice; graphics and illustrations have presence; and the imagery has charm. All adding up to its own little identity.
"Working with Rob was like a root canal. Uncomfortable and painful, but ultimately necessary."
Probably What They Said
