The
Rundown.

Turquoise Health is an ever-growing healthcare startup focusing on price transparency around medical procedures and services.

My contributions were creating the brand, a consumer-facing website, and an enterprise-like platform to sell to other healthcare folks.

Brand Design

Product Design

Web Design

Maybe A Litte Too On The Nose.

Nah, it's called 'Turquoise Health' for Christ sake. That would be like having a company called 'Orange' and making the brand colors purple.

Simple, Yet Effective.

Keeping it light but bold. Making it blend but also contrast. And other opposite adjectives to make it sound like I know what I'm talking about but never really committing to anything.

Doing More With Less.

My cringe-worthy pet peeve is seeing corny, cliché marketing taglines. Just talk to users like you would, uh I don't know, a human. Stop with the brochure copy, it's not that serious.

A Bespoke Solution.

I swear if anyone used this phrase before, please don't contact me. Well, everyone has a price I guess, so I'd hear you out. Who am I kidding, I'm cheap and easy with poor values and low standards.